JCI Kootenay is a group of young people, aged 19 to 40, who live and work in the East Kootenay. They are affiliated with a larger, 200,00 member, non-profit international, non-governmental organization which has members in 124 countires. The initials stand for Junior Chamber International
The members believe in the importance of creating positive change within our communities and the world. To help accomplish this, they strive to improve themselves through various local projects and events, one of which is the Cranbrook Santa Clause Parade.